Pop culture Research Paper Example | Topics and Well Written Essays - 1500 words

Pop culture - Research Paper Example People share experiences through popular culture and achieve social solidarity. Every cultural group has its own popular culture. It plays an important role in expression of social wellbeing and cultural identity of human groups. Folk culture in America, for example, is considered part of everyone’s life. It is public as a parade and intimate as a lullaby. It is also changeable as fashion trends and constant as a ballad. It, therefore, expresses the social wellbeing and cultural identity of Americans (Fedorak, p, 3). There are so many popular culture elements that are common among cultural groups, but these groups have their own unique customs influenced by factors such as ethnic divisions, gender, and class. Different communities, for example, have different weddings, but they are all meant to symbolize the socio economic importance of joining two families and two people (Fedorak, p, 3). There are several claims about popular culture. Some of these come from ideas about the r ole of popular culture in the society. There are various areas that can be considered when it comes to the position in the society. These include; education, morality, social efficacy, Christianity and so on. Some people wonder if popular culture has a role in the education process of the young people. Some wonder if there is a connection between social efficacy and popular culture. Popular culture is at the center of societal debate and controversy. Some argue against it in different areas while others argue in support of it. Examples include: Popular culture desensitizes the way people view the society, and popular culture does not desensitize the way people view the society. Popular culture only serves to destroy American values and morals, and popular culture promotes American values and morals. Popular culture is the leading cause of peer pressure on teenagers, and popular culture is not the leading cause of peer pressure. Popular culture is a setting for the morals of a societ y, and popular culture is not a setting for the morals of the society. Popular culture is becoming more complex, and popular culture is still similar to older forms of popular culture (White & Walker, p, 1). This paper will discuss one of the claims about popular culture; popular culture only serves to destroy society values and morals. The position paper is against this claim and will give clear and logical reasons in support of; popular culture does not serve to destroy society values and morals. A Central Claim Related To Pop Culture Popular culture only serves to destroy society values and morals. Reasons In Support of the Central Claim Popular culture is that which dominates the society at a point in time and is recognized as people’s culture. It involves social life features that are most actively involved in by the public. It is determined by interactions produced by everyday activities that people involve in. These are activities such as styles of dressing, foods that people eat, greeting rituals and the use of slang. Popular culture covers the current and most immediate features of people’s lives. The features are always affected by different changes such as in technology. It is through popular culture that certain commonly held beliefs and standards are reflected. It, therefore, influences and reflects people’s everyday life. From these fundamental ideas, popular culture is described as the forms and products of identity and expression that are

Marketing Management of Nike Essay Example | Topics and Well Written Essays - 1750 words

Marketing Management of Nike - Essay Example Price Nike has a premium pricing strategy and its products are largely targeted towards the premium customers (Axelby, 2003:89). The company attributes and justifies its pricing strategy by providing high quality products to the customers. The formidable brand image of Nike also acts as a decisive factor in formulating the pricing strategy. Due to the formidable brand image of the product, the customer is quite willing to pay a premium for the products of the company as it has made a distinction for quality across the markets globally. Place Nike has a multi-channel distribution strategy in which the company uses both the direct as well as the indirect channel for distribution. The company ensures a combination of all vertical channels in an attempt to amalgamate them for distribution. The company has a bricks and clicks format that involves selling products through retail outlets (both company owned and multi-brand retailers) as well as through e-commerce websites. However, the indi rect form of distribution is the primary channel of sales considering the fact that it helps in providing more value to consumers. It also gives a tangible touch to the service offering generating competitive advantage (Baiker, 2007:32). Promotions Promotions are the most vital aspect of the marketing mix of Nike as it forms the only channel of communicating with the target market audience. The promotions strategy of Nike involves use of both traditional and online channels for communication. Traditional channels include advertisements on television and print media while online channels involve use of various social networking sites.... According to the research findings, it can, therefore, be said that the era of globalization has not only opened up new vistas for business organizations but has also created a high competition in the business markets with organizations reaching out to every market where opportunities are available. In this regard, ensuring a formidable positioning and a good marketing mix is an essential aspect that is needed to survive in this tough competitive environment. In order to remain sustainable in the market and stay ahead of the competitors, it is very essential to have a product mix that ensures a formidable image of the products or the brand in the minds of the target market segments. It is also very important to analyze the consumer behavior of the target market audience so as to have an idea about the needs and wants of the consumers. This is important as it defines the positioning of the brand which is very critical to the success of the company. The most important duty of the compa ny is to generate highest return to its shareholders that forms the ultimate aim of any organization. In this regard, the company has followed a strategy of expanding rapidly into international markets, and also seeks to formulate strategies such as outsourcing in a manner so as to help reduce cost and generate greater efficiency that can be ultimately generated as profits to be passed on to the shareholders.

Journalists Essay Example | Topics and Well Written Essays - 1500 words

Journalists - Essay Example However, we can see that sometimes journalist are provided with instances which are unethical and distasteful. A journalism as a profession has ethics and standards and on that basis we can see that they have an obligation to protect the rights and morals of a society. The journalist being responsible for what they convey to the people they must be allowed not to cover a story they find unethical or distasteful. (Thesis) It is noticeable that most of the news content in the media is not suitable to all viewers and are malicious. Violence, abuse and vulgarity have become a common scene of news channels. As a journalist, people come across many kinds of situation in their professional life. But at times their morality and ethics would not allow them to cover such news. So they should be allowed not to cover such instances. This is about the freedom in work as the journalist must have right to work in his manner in his space. As a professional they completely understand what is instance s has the potentiality for news coverage. The journalist while doing his job also is doing a humanizing process. Journalist brings news from around the world to us. But sometimes Journalist may be forced to cover instances and events which go against the ethics like murdering situations, sexually exploiting instance and inhumane behaviors. The journalist might be unwilling to cover such situations but many be intimidated by the news channels to report it. Such conditions must not exist as it may be an invasion in to their professional conduct. A journalist can be comfortable if he is allowed to do his work in alliance with his ethical and moral perspective. They need to be given freedom to choose what they opt to cover or omit. Journalists are professional people and they have a code of ethics on which they work. Journalist is always under pressure from various sources which would make them work with much less freedom. News media is also a sort business and sometimes they are forced to cover matter which can be often unethical or distasteful to the journalist. The media channel may want to promote a particular even which may give benefits for them. A journalist should be fair and courageous in covering news and should be given choice to cover or not to cover a story. If they are allowed not to cover unethical and distasteful things then they feel content about their profession. The main issue here is every journalist has a mind of their own while they works on their story. The journalist understand the news converge makes a large impact on the audience and the society or may be world as a whole. The journalist needs to keep in consideration the emotional, ethical, religious and cultural value of people around the world. Sometimes their own religion or culture may prevent them from covering a certain event or happening. So the journalist should be allowed what he might prefer to cover. If he feels insecure and restricted the journalist might lose the creativity and interest in his work. The journalists can feel that they have no role in his job. Every story covered by a journalist is their freedom of expression. If one cannot express then one cannot be a good journalist. It is also essential to understand that unethical reports can damage the reputation of the journalist as well as the media. According to Grynko ( 2012,pg 259 -274)â€Å"As truth seekers and truth presenters, the journalists must be open and honest with their audiences†. Truthiness to the facts he is presenting and covering reports that are ethical and suitable to audience should be in the parameters of the job responsibility and obligation of journalists. The journalist shou

Advertising and promotion Essay Example | Topics and Well Written Essays - 3500 words

Advertising and promotion - Essay Example 536). When it comes to a marketer, one of the most important aspects of his business function is value creation through the products or service that he is selling, and it is critically important that the value he created should be communicated to the proposed customers. The messages a marketer has to communicate may vary from firm to firm. It may be about the features, price and other significant elements of the product or service. Marketing communication is a collective term for all different types of messages that are used to establish a brand. The various communication modes are; 1- Advertising: It is non-personal presentation and promotion of ideas, goods or service by the marketer. Advertising is generally defined as spreading of information. 2- Sales Promotion: It involves variety of short-term incentives to encourage trial or purchase of a product or service. 3- Events and experiences: these are company-sponsored activities or programs designed to create brand related interact ions, 4- Personal selling: That is face-to-face interaction with one or more customers for encouraging the purchases. 5- Public Relation: It involves programs designed to promote a product or service, 6- Direct marketing: It is the use of mail, fax, telephone, internet etc to communicate with customers to make them aware of and to promote to purchasing a product or service (Duncan, 2004, p. 7- 12). The Process of Marketing Communication Communication is transmitting, receiving and processing the information. When it comes to the marketing communication, the marketer or communication agency that has been assigned by the marketer attempts to transfer an idea... The intention of this study is marketing communication as basically a marketing function by which business firms attempt to inform, persuade and remind consumers about the products that they want to sell to them. When it comes to a marketer, one of the most important aspects of his business function is value creation through the products or service that he is selling, and it is critically important that the value he created should be communicated to the proposed customers. The messages a marketer has to communicate may vary from firm to firm. It may be about the features, price and other significant elements of the product or service. Communication is transmitting, receiving and processing the information. When it comes to the marketing communication, the marketer or communication agency that has been assigned by the marketer attempts to transfer an idea or message to a receiver in a way that the receiver will be able to process the information being communicated to him. Though gener ally the marketer is the main source for giving the advertising or conducting the promotion activities, more often them marketing department is looking for an agency or organization that can help them in advertising and promotion. Advertising and promotion industry consist of large numbers of organizations such as Television channels, radio stations, new paper companies, film companies, websites and other firms that facilitate bulleting or digital billboard advertising etc.

The Physiological Effects of a Concussion on the Brain Research Paper

The Physiological Effects of a Concussion on the Brain - Research Paper Example On the basis of severity traumatic brain injury can be divided into mild, moderate and severe. Concussion or mild traumatic brain injuries are used to describe any injury in which the symptoms may or may not last. Neurologically a concussion is defined as an injury in which there is loss of consciousness for less than 30 minutes and post traumatic amnesia which lasts less than 24 hours. Concussions usually have good prognostic value as usually patient leads to full recovery. A concussion can cause pathophysiological changes to the brain in which there are metabolic and ionic processes due to the twisting of axons (Silver et al 3-6). A concussion occurs due to mild trauma to the brain. The cascades of physiological events that occur are an injury which is followed by abrupt neuronal depolarization. The depolarization excites the neurotransmitters and causes their releases which in turn lead to ionic misbalance and disruption in glucose metabolism. Coupling of neurotransmitters that are excitatory like the coupling of glutamate and the receptor of N-methyl-D-aspartate (NMDA) receptor results in additional depolarizing of the neuron with the ejection of potassium ions and inflow of calcium ions. This alteration in the balance of ions results in fluctuations in the physiology of the brain cells which may be acute or subacute. To counter the potassium-calcium misbalance, the pump of sodium and potassium starts to works with an increase need in ATP’s. This causes an increase in the glucose metabolism and ends in an energy crisis. Axonal twisting and stretching has proved to be the core pathology in the occurre nce of a concussion. The metabolic events that occur post traumatically are uncoupling of cerebral blood flow and glucose metabolism which results in energy emergency. Injection of calcium ions leads to impaired oxidative metabolism. Another physiological change affecting the motor functions of the brain is decreased

Abraham Lincoln Essay Example for Free

Abraham Lincoln Essay Poetry is written to be heard the way a song is meant to be sung. Poetry has been around for ages and enjoyed from children to adults alike. Poetry is not just words on paper that imparts data; it is much more than that. Poetry is an art form that in order to be fully understood, one has to be able to analyze read between the lines. Analyzing poetry can be a daunting task. One may have to read the poem several times with a dictionary handy, just to get an idea what the poem is about. Some poems are made of elaborate statements while only using as few words as possible. The beauty of poetry is being able to visualize what the writer is trying to communicate to the reader and putting it into their own words and scenario. â€Å"My Papa’s Waltz,† by Theodore Roethke can be interpreted in many ways. At first, it can be construed as a child writing about his alcoholic father and the pain that was inflicted on the small boy by the father’s actions. After rereading the poem, the reader can actually see that the father is frolicking about with his son, he may have had a little too much to drink, but that does not depict alcoholism nor abuse. Roethke was shattered when his father died suddenly of a heart attack, when the young man was only fifteen years old. This poem shows him reminiscing about the good times he had with father. â€Å"White Lies,† by Natasha Tretheway is a touching poem about a young girl dealing with her skin color and trying to find acceptance in a judgmental world. A reader can feel the little girl’s pain, loneliness, shame, and fear as the poem is read. Tretheway mentions colors several times in the poem, which alerts the reader on the importance of color throughout. â€Å"I could easily tell the white folk/that we lived uptown, / not in that pink and green/ shanty-fied shotgun section/ along the tracks.† (7-11) for a little girl to feel so ashamed of whom she is and where she came from is heartbreaking and Tretheway put it into perfect detail. â€Å"My Childhood-Home I See Again,† by Abraham Lincoln is a two-part poem that  deals with the issue of memory and having a sense of ourselves in relation to the past. Lincoln used descriptive words to pull the reader into his life and see what it was like for him to grow up. Lincoln wrote the poem after visiting his home of Pigeon Creek, Indiana in 1844. Twelve years after the poem was written, Abraham Lincoln was elected the sixteenth president of the United Sates. Poetry can tell a story about many things. The poet has a story to tell. How the reader interrupts that story is up to them. The reader may not get out of the poem what the poet put into it. Works Cited: My Childhood-Home I See Again-Lincoln http://potw.org/archive/potw325.html A Short Guide to Reading Poetry http://garts.latech.edu/owl/literature/poetryguide.htm Kennedy, X.J. and Gioia, Dana. Backpack Literature: An Introduction to Fiction, Poetry, Drama, and Writing. 2nd Edition New York: Pearson Longman 2008

Study On Exxon Mobil Corporation Management Essay

Study On Exxon Mobil Corporation Management Essay Exxon Mobil Corporation is a multinational oil and gas company that is based in America. Its a descendant at of the Rockefellers standard oil company and it was formed in 1999 from the merger of the Exxon and Mobil companies. Its headquartered in Irving, Texas. The company is one of the worlds largest publicly traded companies and has been ranked the number one or number two for the last five years. By the end of the year 2007 the companys reserves stood at 72 million oil equivalent barrels while its production rates were expected to last for more than 14 years. The company has 37 oil refineries in more than 21 countries constituting a combined daily refinery of approximately 66.3 million barrels. Exxon Mobil is recognized as the worlds largest refineries and this title has been associated with the former standard oil since the in corporation in the 1870s. In addition to that the company is largest of the six recognized oil super majors. Exxon Mobil owns hundreds of other similar subsidiaries including the imperial oil limited in Canada and the sea river maritime which is a petroleum shipping company. Functionally the company is organized into several global operating categories including the upstream, down stream, chemical Exxon Mobil global services company, XTO and finally the imperial oil Core Business Exxon Mobil petroleum industry continue to operate as a major brand name of the Exxon Mobil and most of its products features the Mobils symbol of winged red rose, the Pegasus companys brand name since it got affiliated with the Magnolia petroleum company in 1930s. The company Mobil brands include the Mobil service station and fuel (diesel, gasoline, kerosene, heating oil, marine and aviation divisions. The Mobils brand covers a wider range of lubricants which include industrial, commercial aviation as well as marine. Another brand of the company is the Mobil 1 which is a brand Exxon Mobil which was introduced in 1974 and is includes, oil filters, multi-grade motor oils, transmission fluid, synthetic grease and finally the gear lubricants. In addition to that Mobil delvac is a brand consisting of range of heavy duty lubricants that include drive train lubricants, engine oils and greases. Some of the Exxon Mobil businesses that generate most of its revenue are the upstream division basically dealing with oil exploration, oil extraction, shipping as well as wholesale of its operations and headquartered in Houston Texas. The business operation dominates the companys cash flow and accounts for a whooping seventy percent of the total revenue. The upstream business division includes the Exxon Mobil exploration company, Development Company, Production Company, gas and power, marketing company, research marketing and finally the upstream ventures. Exxon Mobil has been successful for decades after the merger and this is attributed to its strategic plane to immensely reduce its costs which worked quite well making it one of the worlds leaders in business enterprises. Thee company has realised a continued growth and success in its operations partly because of its two century experiences in the industry and party to increased efficiency in all of its operations in more than 200 countries globally. Success of Exxon Mobil has been witnessed from the year 2007 which the company recorded an income of 40.62 billion dollars or revenue and this increase is mainly attributed to the escalating oil prices while at same time decreased actual oil equivalent by 1% mainly due to expropriation. In the year 2008 Exxon Mobil; recoded profits of $45.22 billion therefore becoming one of the profitable company of the year and fortune magazine ranks it the second of the 500 companies. Its profits in the year 2008 increased by 11.4 percent over the previous year 2007 making able to pull $443 billion in revenues. As of the year 2010 Exxon Mobil the company had already occupied five slots of the possible ten slots on the largest corporate annual earning. In addition to that it claimed eight slots of ten slots for the largest corporate quarterly earnings of all time. Corporate responsibility When it comes to issues regarding corporate responsibility Exxon Mobil oil industry has been a main contributor as it regards to environmental causes. For instance in the year 2007 the company donated more than $6.6 million to be utilized in social groups as well as the environmental management and conservation. The company has in the recent past come under heavily critism especial regarding its contribution to global warming and its has been often attacked by environmental lobby groups like the Greenpeace and other institutional investor who disagree with the companys attention on the issues of global warming. The company has been ranked by the political research institute as the sixth among other cooperation who emit air pollutants in United States and such tanking was based on quantity as well as the toxicity of such emission. In the year 2005 Exxon Mobil was found to have committed less than one percent of its profits in project targeted towards research for alternative sources o f energy a value which is less as compared to other leading oil companies in the world (Larson Wiggins, 1959). Crisis management Many companies have in one way or the other faced crises beyond their control but few fall under the corporate irresponsibility and Exxon Mobil has not in the recent past been spared either. In 1989 one of the companys Exxon Valdez oil tankers ran aground and spilled oil on the Prince William Sound and in short time it had spilled significant amounts of oil and is cause was blamed on intoxicated crew staff members. In reaction to that the company was blamed for being slow in curbing the crises and accused of refusing to communicate openly and effectively. In addition to that the showed no effective strategic measure in case of worst scenarios like the oil spill. The disaster led to massive oils spill resulting to greater environmental consequences. Mechanisms of the company in handling of the disaster were a failure mainly because of disastrous communications, poorer leadership after the events and ineffective systems in place to deal with such crises. Such dater led to damaged reput ation and slipped from the largest oil company in the world to the third position (Exxon Corporation, 1982). In addition to that the company has also face several other crises including the Exxons Brooklyn oil spill and the increasing environmental concerns of the Sakhalin-I oil and gas project located in Russian far east which is operated by one the Exxon Mobil subsidiary, Exxon Neftegas Limited. Threats to environment includes the endearment of the critical populations of the already endangered western Gray whale which the scientist have blamed the company for failing to corporate with the scientific panel which certainly play critical role in impeding the cause of western whale conservation (Larson Popple, 1971). Exxon Mobil has also been accused for funding sceptic organizations of the anthropogenic global warming as well as organization critical of the Kyoto protocol which are very sceptical of the scientific opinion regarding the cause of global warming by burning of fuels. The company however has in the recent years reputed his former opinion regarding the effects of global warming and stated appreciation to the seriousness of the issues. The companys commitment was evident when it withdrew from funding of sceptic groups in the year 2007 as revealed by the Greenpeace. In addition to that Exxon Mobil CEO Tillerson in February 3rd 2007 also acknowledged the warming of the earth and the increasing levels of carbon dioxide. Contrary to the companys initial adamant response to research on alliterative fuels the year 2010 saw a ray of light on the issue when the company unveiled plans to invest funds amounting to $600 million in the next ten years in the production of bio fuels from algae and one year on reports from the company indicate that the project is successfully underway (McIntyre, 1998). Strategy Exxon Mobil industry has been focusing its strategic plans to reach the merging markets attributed to increasing energy demand in the world for instance in Indian and china. In addition to that the company has also been focusing in penetrating into the increased energy demands in developing economies like the ones in south eats Asia as well as south east Asian regions like Malaysia, Korea, Indonesia and Vietnam (Gibb, Knowlton, 1956). Core strengths Exxon Mobil has several core strengths which has enabled it reaming a successful leader in the oils and gas industry for quite consistently. One of its strengths is its established name which is attributed to its long existence in the industry for mote than a decade hence giving its customers a since of security when they are dealing with the organization. The fact that the company has diversified in to many countries globally coupled with strong brands under its main umbrella group in the oil industry is one of its core strength sin successful operation of its business activities. In addition to the company has a global presence which has enabled it to have a large customer base and larger market as compared to other companies in the oil and gas industry. Final core strength that Exxon Mobil company posses in the industry is its ability to extend to newer emerging markets like India and china as a result of exponentially increasing demand for energy thus the company has greatly prof ited from the higher rates as compared to other companies. Company innovativeness Exxon Mobil Company ha sin the recent past been very innovative especially on the side of allocating funds on research and development projects aimed at coming up with more effective as well as efficient ways of managing the energy resources as well as reducing the negative effects of its operations to the environment. The company has also been very innovative on formulation and implantation of its strategic plans especially those geared towards adoption of new technology as well as improving its corporate citizenship through appropriate crisis management as well as communication management strategies which have served to alleviate past negative public image (Hidy Muriel, 1955). Vision, Mission, Goals Exxon Mobil Corporation is very committed to becoming the worlds premier petroleum and petrochemical company hence its continuous objectives of achieving superior and operating results while at same time being able to adhere to the high ethical standards. The stated principles are used by the company to guide its relationships with its shareholders, customers, communities and employees (Bender Tammy, 1999) The company is focusing on delivering reliable supply of high quality lubricants and to provide technical application expertise to its customers around the globe. In addition to that the company ahs always been dedicated to delivering of outstanding products and services to its customers and it has been able to achieve that through excellent practices and procedure that have helped in protection of the companys quality and world class brands across all the lines of its businesses. Employee motivation Exxon Mobil motivates its LS representatives by engaging them in numerous industry activities that are related to product performance standards and testing thus motivating them to strive from an industry level playing field with products integrity principles that are always consistent with the companys standards. Another way in which the company has been able to motivate its employees is by hiring competent and experience employees especially those who help further the company commitment to technology leadership in the industry. Employees include vast array of technical degree holders in science, engineering as well as in mathematics. Finally the company motivate its employees by conducting training and development to maximize on their opportunities while at same time maintaining a safe work environment which is enriched with diversity characterized by open communication, fair treatment and trust. Employer desirability: Given an opportunity I will be more than willing to work in the Exxon Mobil Corporation because their work staffs is well experienced and skilled personnel who are highly motivated in what they do thus reduced level of tress at work place. In addition to that the company has employee motivating activities like training that enable each an employee to advance in his career while becoming satisfied at work place.